Dr. Dustin Coles, DDS, MSD
"Most people pay twice as much for the same treatment somewhere else. That never made sense to me, so we built something better."

The doctor behind your smile
Dr. Dustin Coles has spent his entire career proving that premium care and an honest price can go together. Since starting in orthodontics in 2006, he has personally helped transform more than 20,000 smiles, with patients driving hours just to sit in his chair.
When he isn't treating patients, he's teaching the people who do. Dr. Coles lectures to groups of several thousand orthodontic professionals across the country and around the world, and he has co-authored two books for parents: More Than Straight Teeth! A Parent's Guide to Orthodontics and Start Smiling Now! What Every Parent Needs to Know About Orthodontics.
Ask what he's proudest of, though, and it won't be the awards. Through the nonprofit Smiles Change Lives, Dr. Coles has donated roughly $600,000 in free orthodontic treatment to families who couldn't otherwise afford it.
That belief, that everyone deserves a smile they're proud of, is exactly why Smile 4 Less exists.
Recognition
- Top Invisalign provider in North America, Case Shootout Award winner
- Educator to his peers, having trained thousands of orthodontists in the U.S. and abroad
- Published author of two books guiding parents through orthodontics
- Champion for kids, recognized for hundreds of thousands of dollars in donated care
- Chief orthodontist for Tooth Pillow, focused on airway and healthy growth, not just straight teeth
Education & training
- Undergraduate, Brigham Young University
- Doctor of Dental Surgery (D.D.S.) with distinction, Creighton University School of Dentistry, graduating at the top of his class
- Certificate in Orthodontics & Dentofacial Orthopedics, Indiana University School of Dentistry
Professional memberships
Airway matters, not just straight teeth
As chief orthodontist for Tooth Pillow, Dr. Coles plans treatment with a child's breathing and growth in mind, not only the alignment of their teeth. More on airway-friendly orthodontics.
What patients say
"The work was done by Dr. Coles and it was done very quickly and efficiently. As a military veteran and active duty, they do give discounts which make a significant difference."
James F., Google review
Ready for a smile that fits your budget?
Your first visit is free, exam and X-ray included. We'll show you the plan and the price, no pressure.
