Who we are
This website (smile4lessbraces.com) is operated by Smile 4 Less Orthodontics ("we," "us," or "our"), an orthodontic practice with offices in El Paso and Horizon City, Texas. This policy explains what information we collect through the website, how we use it, and the choices you have.
Information we collect
Information you give us
When you request a consultation, contact us, or fill out a form, we collect what you enter: typically your name, phone number, email address, who the appointment is for, your treatment interest, your preferred office, and any message you write. Please don't include detailed medical information in website forms; we'll collect that in the office.
Information collected automatically
Like most websites, we collect basic technical information when you visit: IP address, browser type, device type, pages viewed, referring website, and the date and time of your visit. We may use cookies and similar technologies, including analytics and advertising tools such as Google Analytics, Google Ads, and Meta (Facebook) pixels, to understand how the site is used and to measure our advertising.
How we use information
- To respond to your request and schedule or confirm appointments
- To contact you by phone, text message, or email about your inquiry or your care
- To operate, maintain, and improve the website
- To measure and improve our marketing
- To comply with legal obligations
Text messages
If you provide a mobile number, you agree that we may text you about your request or appointments. Message and data rates may apply. Reply STOP to any message to opt out, or tell any team member.
How we share information
We do not sell your personal information. We share it only with service providers who help us run the website and the practice (for example, scheduling, messaging, hosting, and analytics vendors), who are required to protect it; when required by law; or with your consent.
Your health information
Health information we collect as part of your care is protected health information under HIPAA and is governed by our Notice of Privacy Practices, not this policy.
Cookies and choices
You can control cookies through your browser settings. You can opt out of Google Analytics with Google's browser add-on and adjust ad personalization in your Google and Meta account settings. Some features may not work without cookies.
Children
Our website is intended for adults. Parents and guardians submit information on behalf of minor patients. We do not knowingly collect information directly from children under 13 online.
Security
We use reasonable safeguards to protect the information you submit, but no method of transmission over the internet is completely secure. Please avoid sending sensitive medical details through website forms.
Links to other sites
Our site links to third-party sites (for example, Google Maps and payment portals). Their privacy practices are their own; please review them.
Changes
We may update this policy from time to time. The date at the top tells you when it was last revised.
Contact
Questions about this policy? Call our East El Paso office at (915) 304-3090, or write to Smile 4 Less Orthodontics, 12244 Montana Ave, Bldg A Ste 400, El Paso, TX 79938.